18 Dec Goat’s Do Roam Has A Brand New Bag …
Fairview’s Goats Do Roam has got a brand new bag … in box – and its nothing like you’ve ever seen before! Inspired by our goats, our newly-designed handbag carry case is fun, versatile and robust. Traditionally, the South African bag-in-box market is dominated by bulk wine that is produced at inexpensive volumes for consumers. But as always, our owner Charles Back has innovation on his mind, he set about creating something different that will please both pockets and palates.
“Goats Do Roam has always been our playful, witty brand, and we wanted to offer something a little different to challenge perceptions about bag-in-box wine”, says Fairview owner Charles Back.
The new Goats Do Roam offering is unlike anything you would have seen on wine shelves. Inspired by a handbag, the design is aimed to be both practical, stylish and easy to carry. Keeping to the classic mustard yellow tone, the first Goats Do Roam handbag is a red blend offering.
Now admittedly, bag-in-box hasn’t always had the best reputation. Dismissively nicknamed ‘Chateau cardboard’ in Australia, the general perception is that the drink inside is plonk. Another arguement is why would you go for the bag-in-box option when there are shelves of traditionally bottled wines in every shop?
“For one, you get more wine for less—about four bottles worth in one box. This isn’t because the wine is of lower quality, but rather because boxed wines don’t have the same overhead when it comes to packaging, materials and shipping. The traditional bottling process is costly, and requires glass, corks, and foils. Those materials are heavy, making bottles more costly to ship. Plus, boxes are easy to carry, easy to stack, and take up less space when shipping,” says Goats Do Roam winemaker Anthony de Jager.
There are many more sensible reasons to buy bag-in-box, especially if you’re off on holiday, or to a festival, by car or train. This, along with the increased quality on offer, is presumably one of the causes for the recent 200% rise in sales reported by Amazon in August 2017. On our side, here are 5 reasons we believe bag-in-box is best:
5 Reasons Why Bag-in-Box is Better than Bottle:
High Quality: Great value, with more affordable packaging – after all, why pay for more packaging when you can pay for more wine?
Environmental Impact: Wine in alternative, lighter packaging reduces the amount of carbon dioxide emitted during transportation. Also, cardboard requires a lot less energy to produce than glass, and both the cardboard and the plastic bags the wine is stored in are recyclable. If you’re a environmentally conscious drinker, boxed wine is the way to go!
Convenience: Sturdy, no rattle packaging that is easy to open and store
No Wastage: Thanks to no air or light accessing the packaging after opening, the wine stays wonderfully fresh for a minimum of 2 weeks, allowing you more time to enjoy the product and no wastage until the last drop. Think about it – boxed wine can last up to 2 weeks after opening, and will last even longer if refrigerated. An open bottle of wine lasts about a week tops before it goes sour!
Camping Buddy: The box makes a great fire starter and the bag a surprisingly comfy pillow
If you’re still not convinced, take Charles’s word:
“Boxed wine has a bad reptuation. While boxed wines have long been associated with poor quality, they’re just like traditional cork and bottled wines—there are good ones and there are bad ones. People just look down on it because it doesn’t come in a fancy bottle, and assume the contents are cheap. But a winemaker’s secret that few know is that, on occasion, we’ll sneak into the cellar to pick our favourite wines and if it is still in the tank or barrel, we’ll use a foil bag to collect some before we head off for the weekend. There’s nothing ‘bad’ about this, and in fact, its just as good or better than some bottled wine. Plus, it’s easy to transport, stays fresh longer, costs less, and is better for the environment!“
So this festive season, we encourage you all to think out of the box!
COMPETITION:
WIN with our NEW Goats Do Roam Handbag!
Think out of the box and get creative with Goats Do Roam! Re-think wine in a bag, and enjoy high-quality wine at an affordable price. Every month, we’ll be giving away a Goats Do Roam wine hamper, with a grand prize worth R5000!
TO ENTER:
1: Head to the most adventurous place you can think of
2: Once you’ve finished enjoying your wine, blow up the empty foil bag
3: Take a photo with our Goats Do Roam mascot located on the foil bag
4: Upload your photo to Instagram and tag @fairviewwineandcheese, or share it on your Facebook using the hashtag #playthegoat!
5: Go on, let your imagination roam far and wide!
