New Look for Goats Do Roam!

07 Dec New Look for Goats Do Roam!

The wine is called Goats do Roam. No, not Côtes-du-Rhône. And yes, it was always intended to be like that. As you’ll know by now, I’ve always enjoyed tweaking sensibilities – French or otherwise. Goats Do Roam was born out of my love for my cheese-making goat herd that lives here on the farm, and inspired by the winemaking style of the Rhône valley.

The first Goats Do Roam vintage was 1999. To call it an instant success could be an understatement – within the space of a few short years, our tongue-in-cheek range became the best-selling South African wine brand internationally. It holds a close place in my heart and was actually one of South Africa’s first ‘critter’ brands. But importantly, it has never been a joke wine. My winemaking team and I have always endeavoured to ensure that the quality of the wine is consistently high, and to this end, I think we continue to reach our goal, winning several awards over the decades and continuing to find a spot on the shelves.

But time flies, and my herd asked for a wardrobe change. 20 years later, I decided to update the look and feel of our labels. While the iconic mustard-yellow of the Red Blend lives on, you’ll find the White and Rosé blends look very different, with a delicate new colour palate to boot. Designed by the talents at Jane Says Design, the inspiration for the label was to reflect the delicate smoothness of the wine while adding a bit of shine with the gold foil. We’ve got the nod from our goats – I hope we have it from you too?

Goats do Roam Festive Case

– Charles Back